Caixabank
Caixabank flagship All in One located in Plaza Colón, one of the most emblematic spots in Madrid, and in the outstanding Axis building, designed by the prestigious architect Norman Foster.
It is a space of more than 4000 square meters, with interior design made by GCA team and distributed over four floors, where technology, understood from an experiential approach, plays a fundamental role.
Media facade
The combination of visual supports and lighting brings the façade of the building to life and allows it to be personalized.
One of the main elements of the project is the use of transparency in the visual supports used for the façade.
transparent LED Display
The idea of the project was to be able to bring the façade to life with massive transparent visual supports that would allow light to enter the interior of the building.